UX Design for a Web App for Wearables Analytics
Client Branded Web Portal with Visualizations Dashboard![](https://blackrhinodesign.com/wp-content/uploads/2017/02/Intel-Dashboard-MacBookPro.png)
Project Overview
Create a web application for enterprise customers to access their relevant
customer wearables information, data and services.
![mVisa Scan QR Code "Happy Path" mVisa Scan QR Code "Happy Path"](https://blackrhinodesign.com/wp-content/uploads/2017/02/platform-overview.png)
KEY APP DESIGN CONSIDERATIONS
- Dynamic, Client Branded Web Application
- Branded Entry & Login Page via UAA Intel Authentication
- Dashboard as the landing page for the service. It is meant to provide the 10,000 ft product view with reports that convey the essence of product performance.
- Reporting Tools for Segmentation, Retention, Pathing and Breakouts & Filters via Cohorts
ACTIVE LISTENING CREATES INSIGHTS YOU CAN ACTION
Every minute there can be 100,000+ events that are fired from a wearable experience – and we’re listening to them all – then we analyze behavior patterns, prioritize and give actionable insights from that sea of events.
Active listening allows your company:
• to identify customers that have a high probability of returning the device and intercept them to re-engage.
• identify your greatest fans and advocates.
![mVisa Scan QR Code "Happy Path" mVisa Scan QR Code "Happy Path"](https://blackrhinodesign.com/wp-content/uploads/2017/02/RUNIQ-2.jpg)
UNDERSTANDING YOUR CUSTOMER
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/Analytics-Home-cropped-1.png)
REAL TIME ANALYTICS DASHBOARD DATA
Intel has created a robust behavioral analytics platform for wearables to understand how your customers are interacting with your product.
• when they train,
• what activities they do
• how they are working towards their goals
• and device data such as battery life and charge times
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/wrist-and-phone.png)
ADVANCED CUSTOM REPORTING TOOLS
Segmentation Report: A workhorse analysis report that will help you understand trends in how your users interact with your product.
Retention Report: Your users engage with your product. How often do they come back and engage in repeat behavior? How sticky are your product features?
Pathing Report: Understanding how users get to a particular interaction and where they go after.
Cohorts, Breakouts & Filters: You want to segment your users into useful buckets. Creating cohorts will help you create buckets based on user interactions.
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/ANALYTICS-Dashboard-V2-7.png)
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/ANALYTICS-Dashboard-V2-2.png)
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/ANALYTICS-Dashboard-V2-4.png)
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/ANALYTICS-Dashboard-V2-3.png)
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/ANALYTICS-Dashboard-V2-6.png)
UNDERSTANDING THE USER
User Personas
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/Claire-Wood-Persona.png)
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/JasonKim-Persona.png)
INFORMATION ARCHITECTURE
Wireframes
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/new-balance-RunIQ-smart-watch-1.jpg)
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/Analytics-Dashboard-Wireframe.png)
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/Analytics-Dashboard-V3-3-Recovered.psdArtboard-1.png)
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/Add-Filter.png)
![](https://blackrhinodesign.com/wp-content/uploads/2017/02/Intel-Dashboard-MacBookPro.png)
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