“Design is not just what it looks like and feels like.
Design is how it works”
– Steve Jobs.
WHO I AM
I am curious, creative and collaborative.
I’m a UX designer who brings thoughts, ideas, and people together to build things.
I build relationships & collaborate cross-functionally with integrated product teams, and inspire thought-provoking creative work.
Lead User Experience (UX) Designer
I believe that USER Experience Design is most successful when multi-disciplinary teams collaborate and have a shared holistic vision for what a product or service will be from the end user’s perspective. When I join your company’s team, I will help create the UX strategy based on ideas and outcomes that most effectively meet both user and business goals. Then I will lead the user experience strategy making sure that all design decisions map back to a vision that is supported by research and that has defined success criteria.
I’m a UX design expert currently working remotely with high level clients via TopTal, a global network of freelance experts. I am excellent at time management, client communication and quickly understanding project goals and expected deliverables. My TopTal consulting jobs have required me to jump quickly into the deep end of the pool and start swimming then be able to act on and deliver what the clients need based on their schedules.
Before TopTal, In my last 3 in-house roles at Visa, Basis & Intel, my role was Lead UX Designer. Each design team had 5-10 UX/UI/Visual Designers. As the Lead Designer in charge of the UX, I was embedded on cross-functional teams typically with a product manager, marketing lead and engineers depending on the project. I worked hand-in-hand with teammates on reviews and critiques but mainly interacted daily with the product teams and stakeholders.
In-House Mentor & Career Coach for Aspiring (mostly young women) UX Designers at the 6 month intensive DesignLab UX Academy. I help them prepare to understand the challenges, rewards and nuances of everyday life as a designer.
• I provide valuable critiques, feedback and real world situations on their creative exercises in the UX Academy.
• I help them prepare and understand the challenges, rewards and nuances of everyday life as a designer.
• I share my real world insights, guidance and stories from my 20+ years of having successfully navigated being a woman, a designer, and an entrepreneur in the tech world of Silicon Valley.
• I coach, motivate and inspire them to find their strengths and understand their weaknesses.
• My number one goal is to get them to “think like a designer”. By having empathy for a user’s problems they start to understand where the solutions will happen.
I typically provide UX Research with most of my projects. My goal is to reveal what the users need by conducting research which explores user behavior, motivation and desires. I am looking for opportunities that the Product team typically doesn’t see from their business needs perspectives.
Check out a User Testing Session at Dermalogica for their Face Mapping Skin Analysis Mobile App
In my UX Researcher role, I look to inspire thoughtful data driven changes at all stages of the product’s development through the delivery of written, oral, and visual presentations about my findings. UX Research is crucial in assisting the entire User Experience (UX) team in their understanding of the user’s experience in creating products that are more intuitive, fun, accessible, and sometimes magical.
MY UX DESIGN PROCESS
Design is about solving problems that users face.
If we’re not designing with a user in mind, then there is no problem to be solved.
MY LATEST WORK
I’ve worked with some fabulous colleagues and clients.
Some of them were kind enough to write recommendations on LinkedIn – I’ve included a few here:
SOME COMPANIES I’VE WORKED WITH
I’ve worked with major Silicon Valley brands on down to small startups.
Check out my recent work.
MORE CREATIVE PARTS OF ME
Co-Founder & COO @World Village
As a startup entrepreneur, I designed a robust B2B SaaS application from the ground up for a vacation rental property e-commerce management platform. I created the entire suite of deliverables, including the information architecture, product features, wireframes, interactive high fidelity mockups, visual design & usability testing with clients.
I have tracked black rhinos, chased lions in the Okavango Delta, rafted down the Zambezi River, hiked up Machu Picchu, got lost in rain forests in Thailand, dove the Great White Wall in Fiji, sea kayaked in Baja, & raced outrigger canoes in British Columbia to get my photographs.