Artificial Intelligence Driven

Face Mapping

Mobile App


Condition Monitoring advisors receive multiple events on multiple assets many times a day every day. To provide the best coverage and value for their clients they need to be able to quickly identify existing and pending issues that need to be addressed.


Redesign Dermalogica’s artificial intelligence-driven face-mapping tool. This tool is used on the iPad Pro by estheticians.



Redesign Dermalogica’s artificial intelligence-driven face-mapping tool. This tool is used on the iPad Pro by estheticians.


Final Mockups for the Face Mapping 

iPad Application for Estheticians

My UX Process

01. UX Strategy & Design Planning

On-Site UX stRAtegy & Design Hackathon

The Dermalogica Product Manager requested my presence on site for a week in LA to Lead the UX Strategy & Design Hackathon.
The team worked to deliver a shared holistic vision for the iPad Face Mapping App. I helped them to see the product from the end user’s perspective. Before I started scoping the product’s features or interface, I led the team in evaluating ideas to determine what met both user and business goals most effectively.  
White Board Sketch

01. UX Strategy & Design Planning

hackathon process & goalS

“Move the product forward in a Big Way.” – Dermalogic CEO

The Process

I conducted 6 user interviews with each of them performing a series of tasks through the product and recording and gauging their reactions, comments and difficulties.


The Objectives

• The A.I. Face Mapping technology only works 50% of the time. Assess the next steps to increasing the success rate.
• When an esthetician is not available for an assessment, to use this mobile App to educate the consumer about their skin.



02. Discovery & Research

BUILD A story Through User Research

Since this enterprise application is built to suit the needs of a wide variety of people across various functions, the early stage of user research was extremely crucial. This required me as the principle UX designer to spend time with many users to be able to understand the real pain points, underlying usability challenges, new opportunities while balancing the organizational goals.

In addition, part of research also included understanding the current legacy product pain points, the industry, different competitors and business stakeholders objectives.

Only after deriving the insights from all the research data, could we as a Product Team be able to move forward with our design.

Some of the goals are seeking to learn are:

VALUE PROPOSITION: What’s the Condition Monitoring Analysts END GOAL?

Why would they pay for this product?  

How does the current system assist their workflow?

Do the recommendations help your in their business goals?

Does the current problem analysis tool help you attain your business goals?

The User Research & Analysis Deliverables

User Interviews

Conducted 16 User Interviews both remote and on-site.

User Flow Analysis

The main path a user follows through an application.

Customer Journey Map

A customer’s journey through your product. 


Created a Main and Secondary Persona

Value Complexity Matrix

A value matrix based on our user interview data.

Wire Flow Map

A map of the site flows and external interactions.

User Research Interviews

I conducted 16 user interviews both on-site and on Zoom video calls. Each participant  had various client demographics in terms of heavy construction machinery, mining equipment and fossil fuel industry equipment.

Research Questions

We are seeking to learn:


Why would they pay for this product? 

How does the current system help your workflow?

Do the recommendations help you in your business goals?

Does the current problem tool help you attain your business goals?

How does this tool help you attain your business goals?


Observe – Contextual Enquiries

Observe – Task Analysis

Contextual Inquiry, also known as ethnographic study, is at its heart a research technique which takes place in the environment where the user is engaged in the problem space.

We observe users performing tasks within the problem space, and probe them about their behaviors, to understand their mindset, problems, and opportunities better.

Engage, Customer interviews are 1:1 interviews conducted with the people that operate within the problem space we wish to explore.

Interview Document

User Flow Analysis

A User Flow is the main path a user follows through an application. They are like mini user journeys. The flow can branch out into many a non-linear paths. By visualizing this path we saw problems, pain points and possible solutions for optimizing the user experience.

The complexity of the Client’s current CM ( Condition Monitoring) product was such that I suggested we create a baseline Task Flow Analysis. The goal was to understand the current situation user’s had to work in and then  to optimize users ability to accomplish the main task with the least amount of friction. This helped a great deal in our Design meetings to  think through the design before building out the product.

User Flow Analysis

Customer Journey Map

This Journey Map shows both of our Personas going through their task to achieve their optimal goals. It also shows the Product LifeCycle and the final Customer EcoSystem.

White Board Sketch

 03. User Research Analysis

Synthesize our Data

The aim of the Analysis phase is to draw insights from data collected during the Research phase. 

Capturing, organizing and making inferences from the “what” can help UX Designers begin to understand the “why”. Communicating the designer’s understanding back to end-users helps to confirm that any assumptions being made are valid.

At this point, we now have identified a clear list of patterns based on our user research. We did this by classifying our user research findings in 3 categories:

• User goals (things they’d like to obtain)

• User pains (things they have trouble with)

• User tasks (things they have to do)

Then we defined and clarified actionable point of view (POV) or problem statements.

A POV statement can be defined as [User/Persona] + [Need] + [Insight]


Once I gathered a collection of well-researched information about the users, I had a good idea about who they really are. This is what Personas are all about. For me, research-backed Personas represent the last piece of the Discovery puzzle and will guide all design decisions going forward.

Value Complexity Matrix

As its name implies, valuecomplexity matrices plot the potential value of a product feature alongside the complexity of implementing such features. The business value of a project can be categorized as either high or low, whereas the implementation complexity of a project can be represented as low or high.

Value Matrix

Wire Flow Map

Again because of the complexity of the systems we were trying to link together, I created a Wire Flow Map.  This particular one combines a wireframe-style of page layout designs with a simplified flowchart way of representing phases of the product journey and the interactions at each of those areas.


04. Design


The Design phase of a UX project is collaborative (involving input and ideas from different people) and iterative (meaning that it cycles back upon itself to validate ideas and assumptions).

Building on the user feedback loop established in previous phases, the premise of the Design phase is to put ideas in front of users, get their feedback, refine them, and repeat. These ideas may be represented by paper prototypes, interactive wireframes, or semi-functioning prototypes, all deliberately created in low-fidelity to delay any conversation relating to graphic identity, branding or visual details.

A Wire Flow “Happy Path”

Create a Recommendation Flow


Dashboard Wire Frames


High Fidelity Mockups

Dashboard Design